Imagine that you have been planning for months a project to build or refurbish a particular care home. The architect has come up with some exciting ideas and the bank negotiations, though stressful at times, have ultimately been successful; tenders have been received and a builder has been appointed; work is just beginning. If someone were then to walk up and offer to reduce the costs by 10 percent, with no cutting of corners on the quality of the work, it would seem almost too good to be true.

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